FAQs

Q?

What are the benefits of event marketing?

A.

The main purpose of trade show events is to showcase a wide variety of options for attendees and business to engage and interact with each other. With a well-designed trade show booth that draws attendees’ attention, a few promotional items, a contest opportunity with giveaways and sales collateral, you have a well-rounded booth experience that leaves an impression with a prospective customer for months. Pet Fest and the Women’s Fair offer offer a local opportunity to reach the unique Missoula community!

Q?

What can you do for my small business?

A.

With Marketplace Media, you’ll find exactly what you need to promote your company, product or service – no more, no less. We take the time to learn about your business model, customer base, and competition, and recommend  solutions that meet all your advertising promotion needs.Then you choose which ones you want to implement. You pay us an hourly consulting fee of $95.

With over 30 years experience in the marketing and advertising business, we understand the challenges you face. In fact, we started Marketplace Media specifically to address those needs.

You’ll find that we’re not afraid to suggest various viral marketing ideas to our clients, encouraging you to take advantage of what’s available in today’s free advertising arena. You’re the expert in what you do, trust Marketplace Media to help you tell the world about it. We have upfront pricing and no hidden fees, commissions or products to sell you!

Q?

Why should I advertise?

A.

It is essential to the health and growth of your business to let people know who you are, where you are, what you do and tell them why they should use your products and services over someone else. Advertising helps you create the image with potential customers that you desire to create. It also allows you to give specific reasons why people should call you and use your products and services. It’s important to advertise because your competition advertises. Everyday, people are bombarded through print, TV, radio, direct mail and the Internet from your competition, so people need information about your company and how you are different. They need to be reminded on a consistent basis. Without advertising, no one knows who you are, where you are or what you are doing and why. Advertising is a key component to the success of your business.

Q?

Where should I advertise?

A.

Choices, choices, choices! Broadcast TV, cable, radio, newspaper, magazines, flyers, inserts, social marketing, Google, email blasts, SEO and more. It’s important first to know who your target market is? Who are the people most likely to buy your products and use your services? What media do they use? What is your budget? What geographic area do you want to reach? These are just some of the questions you need to answer to help you determine where you should advertise. When you meet with Marketplace Media, we will simplify it for you and make recommendations on the most effective media for your campaign.

Q?

What should I advertise?

A.

It depends on what you want your results to be. Are you looking to brand your company, create awareness, educate people or garner immediate sales? Are you more concerned with the short term or the long term. When we meet with you, we will ask you questions about the mission and vision of your business. We will ask questions to learn about what you want to accomplish and then we will make a recommendation based on your answers.

Q?

How long does it take to experience results?

A.

Usually longer than you think. It depends on whether you are a new or established business. It depends on the products and services you offer; is it a need or a want, is it a product or service that everyone is familiar with or do you need to educate your potential customer? Is it expensive or only a few dollars? Is your advertising campaign geared toward branding or do have a special offer for a limited time? Does your budget allow for full media coverage consistently or just one or two for a short period of time? We will help and try to give you a better idea on what is realistic. However, it usually takes longer than you think. It takes a person several times of seeing, reading or hearing an ad before they respond with action. Referrals should always be your number #1 best result in gaining new clients, but it should work hand in hand with your advertising campaign .

Q?

How do I determine my advertising budget?

A.

It depends on what you want your results to be and if you are satisfied with consistent but slower growth or if you want to experience faster growth from the beginning. Remember that advertising is an investment in your business so it is important when you plan all aspects of your business to include a budget for advertising. You also may want to research your competition especially if they have been successful and find out what is working. Whatever your budget is, you want to ask how much do you need to sell to break even and is that figure realistic? Obviously, you want to do more than break even, but this is a starting point. It is important when creating an ad campaign to establish realistic expectations of yourself, your agency and your business. Communication about this is key especially in the beginning but at all times.

Q?

Isn’t a marketing consultant expensive?

A.

Not really when you consider that you are saving yourself the time and energy of meeting with all the different media reps on an ongoing basis and then taking the time to determine what is best. When you save time and use our expertise and guidance to make your own decisions, you save yourself both time and money. We can teach you the rules of media negotiating and how to ask the right questions so you get the best rates available and added value when possible.