A Facebook Business Page is one of the best things you can add to your marketing strategy. Adding to its appeal is that it’s completely free. But managing a Page for your business can be time-consuming and confusing.You know you must have the correct business presence, right? Do you know the difference between a Page, a Profile, and a Group? If you are not even sure what these are, call us. Really, the best way to fully utilize this unique marketing opportunity and save time and confusion is to hire someone to make sure your page is actually working for your business.You have to understand what Social Media Marketing is and have a strategy.
Too many businesses jump on Facebook, create a Business Page and every post they put out is sell, sell, sell. Consumers want to know what you do and how you do it. Provide information, tips, tricks, contests, coupons and eventually they may turn into customers.You have to keep up to date with the latest trends, tips and new information and it is a never-ending chore. In addition to maintaining your Business Page, running your actual business, and dealing with other daily issues, do you really have the time to keep up on all the changes, new information, tips and tricks to managing a social media for marketing? But it’s our job as a marketing firm to keep up-to-date with it all.Concerned about budget? And who isn’t these days? Assess the other marketing tools you use, what’s working and what’s not. When pricing out the cost of a phone book ad or a weekly print ad in the newspaper for the year, typically hiring someone to manage your social media is less.
What about your time? Facebook takes time, it’s not just logging in and slapping up a status update. The best content you provide to your Page is relevant, timely, newsworthy and viral. A good marketing firm knows what’s going on and is creating information to share and be shared. Your Page also has to be monitored daily for any posts, comments and questions. A marketing firm is always tuned in to the social sites.Responding to someone who posted to your Wall last month defeats the purpose of keeping people engaged. After all, interacting with the potential customers is a part of your business’ customer service.
Hiring someone to manage your Social Media Marketing is great, but then removing yourself completely and not wanting anything to do with it is a mistake. As the business owner you must be somewhat involved. We have the knowledge and the ability to manage the marketing strategy, but we can’t do it without your help.
The old way of marketing was easily measured, you put an ad in the paper and you got a new customer, a no-brainer. Social Media Marketing is not just about getting new customers although this is the ultimate goal. It’s providing an experience, getting known and growing your referral base.
Providing engaging content on your Page is the first step. This allows people to get to know your business and understand what you do. Once this is achieved people will be more comfortable contacting you when they need your service and they will even refer their friends to you.
Looking for help with your social media to reach your marketing goals? We can help your business grow with our affordable Social Media Management training.