• Publicity

    The Rules of Publicity

    The number one rule of being successful in the world of publicity: Don’t sabotage your efforts with dumb and easily correctable mistakes. Avoid these mistakes and you’ll be well on your way to scoring great coverage. ┬áThe more you remind a reporter that you’re a commercial entity seeking promotional exposure, the less chance you have. You must think like an objective journalist and have a sense of perspective about who you are and what you sell and communicate that in your materials. If you spend all day eating, breathing and sleeping packing tape, it’s easy to start believing that the slight change you made in the thickness of your company’s…